Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature. In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you.
In many ways, it is akin to a digital business card for new contacts.
Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient.